Lone Star
Lone Star
All Campaigns
We bring
modern spark
to beloved
classics
Lone Star is the original Texas beer, but the fast followers are coming on quickly as the state changes rapidly. We worked with Lone Star to make the brand resonate with Texas again - not just reinforcing our heritage, but reinventing it for a modern era.
Putting a killer
twist on an old trope
Mosquitos are the worst
Especially in Texas. So we put a twist on the classic neon bar sign by inventing one that zapped and killed them. Yes, it worked. Yes, people loved it. It's advertising. It's fewer mosquitos. Everybody wins!
And giving a new voice to Texas' oldest beer
The National Beer of Texas
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