By advertising in-home, when no one was going out-of-home

Picture this: it's the height of COVID. Literally, no one in the world is outside. So what do you do with an out-of-home budget? Easy! You put it to work in a way that was made for the moment. Instead of paying this out of home budget to a massive media company, we paid it to someone who needed far more: regular people.

All we asked was that they advertise PBR in their living rooms, kitchens, and even bathrooms. Products sold out in minutes. We earned more than a billion impressions with a small production spend and a smart idea. Go beer!